Axis & Allies

Axis & Allies Miniatures Advertising

Project Overview

Come up with a fresh way to advertise the Axis and Allies Miniatures game. With a 95% male audience, how can you go wrong with pin-up art?

My Role

I partnered with a copywriter to bring this project from concept pitch to final execution. I was the Art Director and Designer. Illustrations by Andrew Bawidamann.