DUNGEONS AND DRAGONS
Rage of Demons Storyline Campaign
Project Overview
The Dungeons & Dragons Rage of Demons Storyline promoted a suite of games and books all revolving around the same story: Demons are in the Abyss! The marketing campaign consisted of: a launch video, event booth for conventions, showbook print ads, downloadable marketing kit, social media imagery, email blasts and point of purchase materials.
My Role I lead a cross functional team made up of members of R&D, storyboard artists, in-house and contracted script writers, to create this campaign from creative brief to final execution. I wore many hats on this project—Creative Lead, Marketing Art Director, Designer and Launch Video Director.
Other Team Members Included: Justin Bergeron - Video Producer, Richard Whitters - R&D Art Director, Adam Lee - R&D Story, Chris Perkins - R&D Story, Laura Tommervik - Brand Manager, Nathan Stewart - Brand Director.
Making the trailer
It all started at the whiteboard with some rough sketches, some sticky notes, a marker and an idea. Ideation is where anything is possible.
Launch Video
We partnered with GoldTooth Productions to create the launch trailer.
Launch Events aDVERTISING
Marketing Planning doc
A Marketing Guide I created of the marketing activities for the Rage of Demons storyline campaign. Most of the designs created in the document were also designed by me.
